Tokyo 2020 Ceremonies & Torch Relay – RFP

Challenge
After delivering all Olympic ceremonies and the torch relay at Rio 2016, Filmmaster Events sought to extend their legacy to Tokyo 2020. However, despite their global credentials, they faced a major roadblock: the lack of a reliable Japanese partner to navigate the complex local business and cultural landscape required to enter the RFP process for Tokyo’s ceremonies and torch relay.
Our Task
Akuntsu stepped in to identify and facilitate a strategic partnership between Filmmaster and leading Japanese stakeholders—creating the trust, alignment, and proposal foundation needed for both bids. We supported cross-cultural negotiations, clarified expectations, and helped craft a collaborative approach that positioned the team as serious contenders. Though the bids ultimately placed second for both the Opening & Closing Ceremonies and the Torch Relay, the process was a success in itself—demonstrating Akuntsu’s ability to open doors and forge high-level partnerships in one of the world’s most competitive event landscapes.



Andrea Varnier
Chief Executive Officer at Milano Cortina 2026
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