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Star Wars™ Identities: The Exhibition

Challenge


After touring globally, X3 Productions had long aimed to bring Star Wars Identities: The Exhibition to Japan—but multiple attempts with different promoters had stalled. With tight timelines and an existing global touring schedule to honor, the client urgently needed a trusted facilitator who could find the right local partner, secure a venue, and navigate the complexities of the Japanese market.

Our Task


Akuntsu was brought in to make it happen—and fast. We conducted in-depth market research, identified and approached potential local organizers, and facilitated high-level negotiations that led to a successful contract. Once secured, we remained deeply involved as a bilingual project manager, supporting all aspects of the business: production, logistics, operations, technical maintenance, marketing, and merchandising. The exhibition opened on schedule and welcomed over 150,000 visitors in Japan—proving that with the right cultural bridge in place, even galaxy-spanning ideas can find a home in new markets.

Serge Labelle and Yuko Nakamura led the negotiation of our co-production agreement for our Star Wars: Identities exhibition. Their many contacts allowed us to meet the decision-makers with all the relevant players in Tokyo and ultimately to sign a partnership agreement with Sony which is extremely promising and hopefully long-lasting. Their in-depth understanding of the Japanese people paired with their business acumen was particularly helpful. I will not hesitate to recommend them and work with them for our next opportunities.

Alexandre Taillefer

Managing partner Managing partner XPND Capital

Let’s Bring Your Vision to Life

Whether you’re exploring new markets or building your next big idea, we’re here to help you go global—with purpose, clarity, and the right partners. Reach out and let’s start the conversation.

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