About
We’re Akuntsu, a small but mighty team connecting the dots between East and West in entertainment, culture, and sport. Since 2011, we’ve helped bold ideas travel further—turning creative projects into global experiences by blending cultural fluency, strategic insight, and deep relationships.

Our DNA
Global growth for creative ideas.
Our mission is to help creators, producers, and cultural innovators expand into new markets through meaningful, strategic facilitation. We connect the right people, platforms, and partners to help bold ideas travel across borders. We don’t just open doors; we guide the journey, balancing ambition with sensitivity every step of the way.
A borderless future for culture
We envision a world where creators and companies can expand globally without losing their voice. Where international collaboration is frictionless, culturally intelligent, and creator-first. Our work supports a future where platforms and values power global exchanges in entertainment, sports, and culture.
We build bridges, not pipelines
Our culture is rooted in facilitation—not in the transactional sense, but in the human one. We believe relationships come first. We interpret cultural nuance, and create shared ground. We’re quick to act and committed to mutual success. We thrive at the intersection of creativity and complexity—where people, process, and purpose meet.
People First, Always and Everywhere
We believe creativity is more than a product—it’s a cultural force, and a bridge between people. Innovation must be both scalable and sustainable—led by people, not trends. And above all, we value collaboration rooted in respect: partnerships that preserve identity while unlocking global potential.
Who We Are
We’re a senior team with big experience—spanning Cirque du Soleil, the Olympics, and some of the world’s most ambitious cultural projects. Whether it’s launching the X Games in Japan, bringing Star Wars to Tokyo, or helping anime IPs tour the globe, we specialize in making things happen across borders.
Leadership
-
Serge Labelle
The Vision-Builder
Olympian turned global facilitator, Serge led innovation at Cirque du Soleil and created the Virtual Scout, one of the company’s top innovations. He brings a rare mix of high-level creative strategy and production insight—guiding Attractr and Akuntsu’s global growth.
-
-
-